The online marketing industry grew by almost 40% in 2007 according to figures from the Advertising Association. With companies increasingly realising the benefits of cost affective e-marketing.
With any winner there`s always a loser and in this case its direct marketing. The industry saw a drop in year-on-year growth of 6.5 per cent.
The Advertising Statistics Yearbook 2008 confirmed that digital marketing has now overtaken direct marketing as the third largest channel by market share. Digital expenditure represents 15.6 per cent of advertising expenditure while direct marketing now accounts for only 11.2 per cent.
The direct marketing industry was worth £2.17bn in 2007. Press advertising was still the biggest channel with expenditure of £7.71bn, and a 39 per cent share of the market. This was followed by TV at £4.6bn and a 24 per cent share.
The UK advertising industry grew by 4.2 per cent in 2007 to a total of £19.4bn.
Diligence has a wealth of experience in e-marketing and offers a complete e-marketing service from website design to HTML e-mail campaigns. Talk to one of Diligences experienced professionals today on 01424 447858 or visit www.diligencegroup.co.uk and let us get your business moving in the right direction.
Sunday 24 May 2009
Wednesday 13 May 2009
Data is King
E-marketing is a really effective way of reaching your customers – and it can also be the cheapest option for a targeted campaign.
Some of your targets may not like receiving unsolicited emails, so it is important that you structure your campaign properly – enabling those who wish to, to opt out of any future communications easily. If a data subject requests to be removed from your email list, you are legally obliged to do so to avoid contravening the Electronic Communications Act.
Whilst spam is illegal, you are allowed to send unsolicited emails to business email addresses on business matters only. If you want to promote consumer services you must buy an ‘opt-in’ list.
Renting or buying a list is not always the most effective way of communicating. Certainly you could expect a much better response by targeting those businesses with which you already have a relationship. That’s why it makes sense to ensure you always record your business contacts.
If you are nervous about managing your own email campaign there are a number of online services available to help you – alternatively why not talk to Diligence and let us manage your next email marketing campaign?
The Marketing Manager has many years experience of helping companies market their services - why not get in touch if you’d like to know more?
Contact us now at www.diligencegroup.co.uk
Some of your targets may not like receiving unsolicited emails, so it is important that you structure your campaign properly – enabling those who wish to, to opt out of any future communications easily. If a data subject requests to be removed from your email list, you are legally obliged to do so to avoid contravening the Electronic Communications Act.
Whilst spam is illegal, you are allowed to send unsolicited emails to business email addresses on business matters only. If you want to promote consumer services you must buy an ‘opt-in’ list.
Renting or buying a list is not always the most effective way of communicating. Certainly you could expect a much better response by targeting those businesses with which you already have a relationship. That’s why it makes sense to ensure you always record your business contacts.
If you are nervous about managing your own email campaign there are a number of online services available to help you – alternatively why not talk to Diligence and let us manage your next email marketing campaign?
The Marketing Manager has many years experience of helping companies market their services - why not get in touch if you’d like to know more?
Contact us now at www.diligencegroup.co.uk
Subscribe to:
Posts (Atom)