Give your website a kick up the pants! Part 1

It’s a familiar story.

You like your website. It has some good features and looks really good.

But you are not achieving very good search engine rankings. And you don’t seem to get many enquiries.

What’s gone wrong? It’s almost certain that your site probably needs a little kick up the backside.

Your site may look a little dated and, if so, there are a number of techniques you could adopt to help boost your organic rankings on the major search engines.

Naturally, a redesign of your site would help to freshen up the look and feel of your brand. But you can also build in some additional features to help generate not just additional traffic – but additional repeat visits to your site.

The inclusion of additional pages and some more search engine-friendly content will also help to boost your rankings – for instance, more relevant product information, an up to date News Page, the inclusion of Fact Sheets or an online archive library – all these mean you’d have more relevant content that could be picked up by the search engines. More to the point, the information would help project something of the personality of your company, its heritage and its experience.