What else can you do to help drive more traffic to your site?
A Blog
A Blog can help you to position yourselves as a true expert. It also helps you to secure an additional presence on the web, by posting a substantial amount of additional online content, with a subsequent increase in the number of search results for the company.
You can position your Blog(s) as a forum for discussing issues that concern those in your industry. In addition to being stand alone sites in their own right, Blogs can be placed on a number of other internet platforms including popular and specialist trade Blog directories.
Backlinking
You should actively seek reciprocal links with other relevant websites – the more links you can incorporate, the higher the probability of appearing more prominently in searches and, of course, securing more referrals.
email address generator
Why not include devices to encourage visitors to your site to register their email addresses? There are a number of devices you could use ranging from a simple contact page through to more sophisticated and engaging devices such as offering Fact Sheets or a subscription to an e-zine/newsletter.
Updated news and events section
The facility to add updateable news, photos or event information will ensure that repeat visitors to your site will have new content to read. News of your attendance at events can provide interesting content for the site as can the introduction of new products.
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